List of products by brand New Balance
New Balance Arch Support Company was founded in Boston, Massachusetts in 1906 by William J. Riley. The vision of the founder of the labor law to labor of workers who wore uncomfortable shoes all day. The first temporary indexes were special insoles for shoes that were placed under the arch of the foot - the so-called arch support. Riley, observing the chickens in his yard, found that these birds maintain a perfect balance thanks to their three claws unfastening. A discovery to inspire the shift to insole design that took place for the sake of interest and added three extra points to support the foot to achieve the goal and cost sense.